The BSP Studio
Featuring premium road bicycles, accessories and clothing, plus GURU bicycle fit optimization, the BSP Studio delivers an unrivalled bicycle shopping experience. BSP prides itself on selling premium bicycles, something that hasn't changed since first opening in 1989. As bicycle technology has progressed forward, we have come to recognize that the in-store experience needs to do the same.
Inside the Studio, you will find a spacious, clean, and comfortable environment staffed by experienced bike experts. Offering only the best from Trek and Cannondale, you will also find interactive technology featuring multiple large screen Smart TVs to compare and learn about our bikes and the technology behind them. You will also find a dedicated area for Trek Project One, where you will be able to design, customize, and order your personalized Trek road bicyce.
If you're just stopping by, feel free to relax in our lounge area while enjoying an espresso and take in a race on one of the large screens.
At the center of the Studio, you will find the GURU Bike Fit Experience, featuring the most advanced Dynamic Fit Unit (DFU) in the world. Only Guru's DFU allows precisely tracked changes to your riding position to be made while riding without the need to dismount. You will be able to compare riding positions in real time, compare different bicycle geometries, and measure output to choose the right bike with the most comfortable and efficient riding position for you. Whether choosing a new bike or optimizing the position on your existing bike, GURU makes it easier than ever before.
So, what are you waiting for? Your ultimate riding experience awaits.